Parkoló Gorilla

Illustration, Print, Web

Parking Gorilla is a Hungarian initiative for better parking. A set of humorous and friendly cards were developed that people can order online, and place it on the windshields of badly parked cars.
To get the message across in a friendly way, we've created a mascot who lectures the bad drivers, by saying things like "I used to park like this, but then I turned 8."  The initiative proved to be successful, and it was featured in many magazines, and websites.